Here are some career paths pursued by graduates with a degree in journalism and mass communication:

1. Journalist/Reporter: Graduates can work as broadcast journalists, producing news stories, features, and documentaries for television or radio. They may work as news anchors, correspondents, producers, or video journalists, covering local, national, or international news events.
2. Broadcast Journalist: BSW graduates can work as case managers, coordinating services and resources for individuals or families facing complex social, economic, or health-related issues. Case managers assess clients' needs, develop service plans, monitor progress, and advocate on behalf of clients to ensure they receive appropriate support and assistance.
3. Digital Media Producer:With the rise of digital media platforms, graduates can work as digital media producers, creating content for websites, blogs, social media, podcasts, or online video channels. They may specialize in multimedia storytelling, content creation, social media management, or digital marketing.
4. Editorial Assistant/Content Writer: Graduates can work as editorial assistants or content writers for publishing houses, media companies, or digital content agencies. They may write articles, blog posts, press releases, or promotional content for print or online publications, websites, or corporate communications.
5. Public Relations Specialist: Graduates can work in public relations (PR) firms, advertising agencies, corporations, or non-profit organizations as PR specialists or communication coordinators. They may develop communication strategies, write press releases, organize media events, and manage relationships with the media and stakeholders.
6. Media Planner/Buyer: Graduates can work in media planning and buying agencies, advertising agencies, or marketing firms as media planners or buyers. They analyze target audiences, develop media plans, negotiate advertising space or airtime, and monitor the effectiveness of advertising campaigns across various media channels.
7. Corporate Communications Manager: Graduates can work in corporate communications departments of companies, government agencies, or non-profit organizations. They may be responsible for internal and external communication, including employee communication, public relations, crisis management, and brand reputation.
8. Content Marketing Specialist: Graduates can work as content marketing specialists, creating and distributing valuable content to attract and engage target audiences. They may develop content marketing strategies, produce blog posts, articles, videos, or infographics, and analyze content performance metrics to optimize marketing efforts.
9. Freelance Journalist/Writer: Graduates can work as freelance journalists, writers, or content creators, pitching stories, articles, or features to various media outlets, publications, or clients. They may specialize in niche topics, such as travel, lifestyle, health, technology, or food, and work on a project-by-project basis.
10. Media Research Analyst: Graduates can work as media research analysts, conducting market research, audience analysis, or media studies for media companies, advertising agencies, or market research firms. They may analyze audience demographics, media consumption habits, advertising effectiveness, or media trends to inform strategic decision-making.

Overall, a degree in journalism and mass communication provides graduates with versatile skills in storytelling, communication, research, and media production, opening up diverse career opportunities in the dynamic and evolving media industry. Graduates can pursue careers in journalism, broadcasting, digital media, public relations, marketing, advertising, corporate communication, or related fields, depending on their interests, skills, and career goals.